Core Analytics Core Analytics

Richiedi Informazioni

Pfizer Consumer Healthcare

We started working with Core Analytics a couple of years ago and we extended our collaboration on three different healthcare seasonal brands.

We started working with Core Analytics a couple of years ago and we extended our collaboration on three different healthcare seasonal brands. Our objective was always focused on understanding the different contribution of each marketing lever through a marketing mix modeling analysis, including a deep dive on media but also on competition and weather conditions influence. The insights  were very helpful and easy to be implemented through an ad hoc tool created by Core Analytics for ongoing adjustments.

Thanks to these econometric models, we were able to recognize and prioritize the most relevant contributions and to successfully optimize our media planning.

Marcella Minotti

Media & Digital Manager

Leggi tutte le recensioni