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Experience

We work alongside many different companies – small, medium, and large – to help them develop innovative approaches to consumers, optimize communication and considerably increase productivity and efficiency of all marketing levers.

RECOGNIZED EXPERIENCE WITH TOP BRANDS IN DIFFERENT MARKET SECTORS

Senior team of experienced professionals in marketing analytics and business intelligence, with degrees in mathematics and statistics

Multidisciplinary competence in media and marketing, developed within international agencies and research institutes

Over 15 years of experience in ROI evaluation for leading companies in different market sectors

Innovative tools, proprietary methodologies and analysis skills to create competitive advantage and support companies in their growth in increasingly complex markets.

FMCG
Online Travels
Pharma OTC
Ecommerce
Beauty care
Finance, Bank,
Insurance
Automotive
Retail chains

THE PARTNERS OF CORE ANALYTICS

Core Analytics was founded in 2010 by Ramon Soranzo and Nevio Leone. Today, the company can count on a team of professionals specialized in statistics, communication and IT able to provide all the analytical tools necessary to monitor and improve commercial performance.

Ramon Soranzo

Ramon Soranzo has been working for the past 15 years on econometric modeling, media strategy, and evaluation of advertising communication.

He holds a University degree cum laude in Mathematics and a Master’s in marketing communication. He worked for Cia Medianetwork and then at Carat-Aegis Media as Manager of Media Strategy, where he was responsible for the development of models for the evaluation of advertising. From 2003-2010, he worked as a consultant in marketing and communications, developing econometric forecasting models, for Italian and multinational companies (Coca-Cola, Heineken, Direct Line).

Since 2010, he has continued to provide added value to the clients of Core Analytics, by defining the best marketing and brand strategies and developing tools and methods to evaluate direct response advertising campaigns.

Furthermore, he has also worked on researches to develop new models to evaluate media and brand awareness. In the field of neuromarketing he helped develop new biometric methodologies for pre-testing of advertising campaigns. He is co-author of the books both in Italian: Neuroeconomy, Neuromarketing and Decisional Processes – Springer Unitext, 2007, and Narrative Marketing – Franco Angeli, 2011.

ramon.soranzo@coreanalytics.it

Nevio Leone


Nevio Leone has been working in the field of analytics and modeling since 2000. He holds a University degree cum laude in Statistics and a Master’s in Market Research.

He previously worked at IRI Infoscan and then at Carat-Aegis Media with top clients (Johnson&Johnson, Müller, Diageo, Disney, SaabMiller-Peroni, Sisal), becoming Manager of ROI-Media Optimization for Italy, as part of the international team dedicated to new product development.

Specialized in the development of simulation tools for market trends and models for advertising planning (budget setting, multimedia estimation), he also holds training courses and seminaries on the use of statistical models to support marketing and communication functions at several universities and companies.

After having worked as an independent consultant for multinational companies, since 2010 he has been a founding partner of Core Analytics. He develops econometric models for estimating the ROI of media and marketing, and for the development of new decisional tools.

 

Partner

Our customers' satisfaction is our added value

ALCON

We worked with CoreAnalytics in order to optimize our media mix. Thanks to the quality of the work ...

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Andrea Consoli DAILIES® Marketing Specialist

JustEat

We started working with Core Analytics to optimize our offline media planning evolving from a standard to a performance oriented approach...

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Tommaso Gera Acquisition and Growth Manager Italy

GNV – GRANDI NAVI VELOCI

We decided to work with Core Analytics to understand how to better allocate the budget on our markets and on our ship lines, having extremely different targets among them.

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Fabio Sibilio Communications & Web Manager

Google

We run 2 studies having the aim to isolate the ROPO (research online, purchase offline) effect of the digital investment within a multimedia campaign. The model has proven to be very effective in isolating the whole digital contribution to sales.

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Baptiste Tougeron Ad Effectiveness Specialist, Southern Europe

Group M

I had the opportunity to work both with Ramon and with Nevio as colleagues at and I experienced their outstanding expertise, and their passion, in marketing modeling.

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Norina Buscone Vice President Research

Subito.it

We see Core Analytics as trusted partners who help us make the right decisions with forward-thinking insights and a robust set of data...

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Elena Ianni Marketing Director Subito.it

Pfizer Consumer Healthcare

We started working with Core Analytics a couple of years ago and we extended our collaboration on three different healthcare seasonal brands.

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Marcella Minotti Media & Digital Manager

WHAT PEOPLE SAY ABOUT US

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