La Business Analytics per le strategie aziendali con Core Analytics

Ramon Soranzo

Ramon Soranzo has been working for the past 15 years on econometric modeling, media strategy, and evaluation of advertising communication.

He holds a University degree cum laude in Mathematics and a Master’s in marketing communication. He worked for Cia Medianetwork and then at Carat-Aegis Media as Manager of Media Strategy, where he was responsible for the development of models for the evaluation of advertising. From 2003-2010, he worked as a consultant in marketing and communications, developing econometric forecasting models, for Italian and multinational companies (Coca-Cola, Heineken, Direct Line).

Since 2010, he has continued to provide added value to the clients of Core Analytics, by defining the best marketing and brand strategies and developing tools and methods to evaluate direct response advertising campaigns.

Furthermore, he has also worked on researches to develop new models to evaluate media and brand awareness. In the field of neuromarketing he helped develop new biometric methodologies for pre-testing of advertising campaigns. He is co-author of the books both in Italian: Neuroeconomy, Neuromarketing and Decisional Processes – Springer Unitext, 2007, and Narrative Marketing – Franco Angeli, 2011.

ramon.soranzo@coreanalytics.it

Nevio Leone

Nevio Leone has been working in the field of analytics and modeling since 2000. He holds a University degree cum laude in Statistics and a Master’s in Market Research.

He previously worked at IRI Infoscan and then at Carat-Aegis Media with top clients (Johnson&Johnson, Müller, Diageo, Disney, SaabMiller-Peroni, Sisal), becoming Manager of ROI-Media Optimization for Italy, as part of the international team dedicated to new product development.

Specialized in the development of simulation tools for market trends and models for advertising planning (budget setting, multimedia estimation), he also holds training courses and seminaries on the use of statistical models to support marketing and communication functions at several universities and companies.

After having worked as an independent consultant for multinational companies, since 2010 he has been a founding partner of Core Analytics. He develops econometric models for estimating the ROI of media and marketing, and for the development of new decisional tools.

nevio.leone@coreanalytics.it