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Solution

Marketing Intelligence. Reloaded

Data, analysis, optimization, action. Integrated solutions to optimize your media investments, improve business results, and increase ROI.

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Do you know the ROI of your investments?

MarketingMixModeling is the ultimate solution for analysis, attribution, measurement of the impact of sales drivers and ROI monitoring.

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How far do you want to go?

We work alongside our clients to determine the best solutions to increase market share, optimize investments, improve product assortment, and forecast the evolution of market scenarios.

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Know more to make better decisions

Analyze, decide, forecast, optimize. Our solutions come in an integrated platform providing all necessary decisional support for improving brand performance.

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Advanced marketing and business analytics solutions to take informed decisions and monitor ROI.

CoreAnalytics is the first independent Italian firm specialized in modeling and analytics, with more than 15 years of experience in econometrics analyses and optimizing marketing mix and media planning.

CoreDecisionCloud is our integrated platform of monitoring, analysis, attribution, forecast modeling tools. We help companies to increase their sales and market share by improving knowledge concerning the efficacy of their investments on all platforms, both on and off-line, and the ROI they generate.

Core Analytics: your strategic partner for ROI.

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What do you need?

Needs

Optimize Marketing Mix

What is the ROI of Offline, Online, and BTL media? What is the right marketing mix for various products? What is the incremental contribution of in-store promotions? How many additional resources are required in order to reach the goal of a 10% increase in sales? Full Spectrum is the integrated platform capable of monitoring a brand’s entire commercial and marketing ecosystems.

Measure efficacy of TV and Radio

What is the interaction between online and offline campaigns? Our models and analysis tools are capable of evaluating the response of TV and Radio ads (RunDirect®) on website traffic, or call centers, and can remodel marketing planning according to the results (PlanDirect®).

Evaluate ROI of Media Investments

Was the chosen Media Mix effective and efficient? What was the impact of creativity? Were the prices for media purchasing the most profitable for your company? Our solutions cover all the areas upon which the success of communication is based.

Optimize Product Assortment

How can a company determine the right product mix for the market and for a channel? What impact does a campaign have on a specific product or on the product line as a whole? Through the use of sophisticated econometric models, we can highlight all the direct and cross synergies generated by each marketing lever.

Business Case

Discover how our solutions helped companies make better decisions and improve business results

Launching of a new brand

A European company, leader in online ticketing and travel packages, needed to launch its brand in Italy and grow rapidly in terms of awareness and sales through online and offline communication.

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Analyze product portfolio

A European company, leader in the sales of pet food, needed to analyze the elasticity of all marketing levers, across its range of more than 10 products, in order to optimize interactions and gain market share over its competitors.

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Read more successful business cases

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WHAT PEOPLE SAY ABOUT US

Our customers' satisfaction is our added value

ALCON

We worked with CoreAnalytics in order to optimize our media mix. Thanks to the quality of the work ...

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Andrea Consoli DAILIES® Marketing Specialist

JustEat

We started working with Core Analytics to optimize our offline media planning evolving from a standard to a performance oriented approach...

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Tommaso Gera Acquisition and Growth Manager Italy

GNV – GRANDI NAVI VELOCI

We decided to work with Core Analytics to understand how to better allocate the budget on our markets and on our ship lines, having extremely different targets among them.

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Fabio Sibilio Communications & Web Manager

Google

We run 2 studies having the aim to isolate the ROPO (research online, purchase offline) effect of the digital investment within a multimedia campaign. The model has proven to be very effective in isolating the whole digital contribution to sales.

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Baptiste Tougeron Ad Effectiveness Specialist, Southern Europe

Group M

I had the opportunity to work both with Ramon and with Nevio as colleagues at and I experienced their outstanding expertise, and their passion, in marketing modeling.

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Norina Buscone Vice President Research

Subito.it

We see Core Analytics as trusted partners who help us make the right decisions with forward-thinking insights and a robust set of data...

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Elena Ianni Marketing Director Subito.it

Pfizer Consumer Healthcare

We started working with Core Analytics a couple of years ago and we extended our collaboration on three different healthcare seasonal brands.

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Marcella Minotti Media & Digital Manager