Discover how lead generation activities can help you reach tangible and measurable results on your revenues.Discover MarketingMixModeling
Data, analysis, optimization, action. Integrated solutions to optimize your media investments, improve business results, and increase ROI.Discover CoreDecisionCloud
Our business analytics tools help companies optimize investments, improve product range, simulate market trends and grow market share.Discover our success stories
Analyze, decide, forecast, optimize. Our solutions come in an integrated platform providing all necessary decisional support for improving brand performance.Discover all our services
CoreAnalytics is the first independent Italian firm specialized in modeling and analytics, with more than 15 years of experience in econometrics analyses and optimizing marketing mix and media planning.
CoreDecisionCloud is our integrated platform of monitoring, analysis, attribution, forecast modeling tools. We help companies to increase their sales and market share by improving knowledge concerning the efficacy of their investments on all platforms, both on and off-line, and the ROI they generate.
Core Analytics: your strategic partner for ROI.
What is the ROI of Offline, Online, and BTL media? What is the right marketing mix for various products? What is the incremental contribution of in-store promotions? How many additional resources are required in order to reach the goal of a 10% increase in sales? Full Spectrum is the integrated platform capable of monitoring a brand’s entire commercial and marketing ecosystems.
How do sales vary according to the channel mix?
What is the relationship between social media, search and video advertising?
Which channel is most efficient to support eCommerce?
Our analysis tools allow to make precise attributions, correlating channels - online and offline - investments and returns.
Was the chosen Media Mix effective and efficient? What was the impact of creativity? Were the prices for media purchasing the most profitable for your company? Our solutions cover all the areas upon which the success of communication is based.
What is the best media mix? How much to invest in different media and which phasing maximizes the results of the next campaign? Core Analytics develops ad hoc forecasting tools that can simulate, with a what-if approach, different investment alternatives by identifying the most effective and efficient solution.
WHAT PEOPLE SAY ABOUT US
Omnichannel customer journey and cookieless scenario drive to advanced and complex analysis.Read More
Andrea Marcante Chief Data&Tech Officer
Core Analytics is a founding partner of the University master's program in Data Science!Read More
Sabrina Giordano DIRECTOR OF THE MASTER IN DATA SCIENCE
We worked with CoreAnalytics in order to optimize our media mix. Thanks to the quality of the work ...Read More
Andrea Consoli DAILIES® Marketing Specialist
We started working with Core Analytics to optimize our offline media planning evolving from a standard to a performance oriented approach...Read More
Tommaso Gera Acquisition and Growth Manager Italy
We decided to work with Core Analytics to understand how to better allocate the budget on our markets and on our ship lines, having extremely different targets among them.Read More
Fabio Sibilio Communications & Web Manager
We run 2 studies having the aim to isolate the ROPO (research online, purchase offline) effect of the digital investment within a multimedia campaign. The model has proven to be very effective in isolating the whole digital contribution to sales.Read More
Baptiste Tougeron Ad Effectiveness Specialist, Southern Europe
Core Analytics supported us to optimize our marketing effectiveness, by helping us to allocate our marketing investments, towards most effective channels.Read More
Alessio Forte Head of User Acquisition
We started working with Core Analytics a couple of years ago and we extended our collaboration on three different healthcare seasonal brands.Read More
Marcella Minotti Media & Digital Manager