Solution
CoreAnalytics is the first independent Italian firm specialized in modeling and analytics, with more than 15 years of experience in econometrics analyses and optimizing marketing mix and media planning.
CoreDecisionCloud is our integrated platform of monitoring, analysis, attribution, forecast modeling tools. We help companies to increase their sales and market share by improving knowledge concerning the efficacy of their investments on all platforms, both on and off-line, and the ROI they generate.
Core Analytics: your strategic partner for ROI.
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Needs
Business Case
A European company, leader in online ticketing and travel packages, needed to launch its brand in Italy and grow rapidly in terms of awareness and sales through online and offline communication.
Read MoreA European company, leader in the sales of pet food, needed to analyze the elasticity of all marketing levers, across its range of more than 10 products, in order to optimize interactions and gain market share over its competitors.
Read MoreUtility
WHAT PEOPLE SAY ABOUT US
We worked with CoreAnalytics in order to optimize our media mix. Thanks to the quality of the work ...
Read MoreAndrea Consoli DAILIES® Marketing Specialist
We started working with Core Analytics to optimize our offline media planning evolving from a standard to a performance oriented approach...
Read MoreTommaso Gera Acquisition and Growth Manager Italy
We decided to work with Core Analytics to understand how to better allocate the budget on our markets and on our ship lines, having extremely different targets among them.
Read MoreFabio Sibilio Communications & Web Manager
We run 2 studies having the aim to isolate the ROPO (research online, purchase offline) effect of the digital investment within a multimedia campaign. The model has proven to be very effective in isolating the whole digital contribution to sales.
Read MoreBaptiste Tougeron Ad Effectiveness Specialist, Southern Europe
I had the opportunity to work both with Ramon and with Nevio as colleagues at and I experienced their outstanding expertise, and their passion, in marketing modeling.
Read MoreNorina Buscone Vice President Research
We see Core Analytics as trusted partners who help us make the right decisions with forward-thinking insights and a robust set of data...
Read MoreElena Ianni Marketing Director Subito.it
We started working with Core Analytics a couple of years ago and we extended our collaboration on three different healthcare seasonal brands.
Read MoreMarcella Minotti Media & Digital Manager