Omnichannel customer journey and cookieless scenario drive to advanced and complex analysis.
Working with Core Analytics makes easier to reach insights based on robust econometric models and relevant for the clients.
Intarget and Core Analytics work in partnership on several projects.
One of the most interesting challenge has been to understand the behavior of advertising actions for markets, such as fashion and luxury, where the effects of marketing are delayed in time: we met the challenge thanks to a specific model developed by Core Analytics.
The client has clearly understood the relevance of the results to drive its budget and asked broader and deeper analysis.
We think the partnership with Core Analytics will be further crucial in the next months.