Core Analytics Core Analytics

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Method

Core Analytics is an independent consulting firm specialised in econometric modeling and business intelligence solutions. It offers company management the tools to accurately evaluate media-marketing ROI using a highly customised data-based approach that meets the client’s needs.

INDEPENDENT SPECIALISTS IN MEDIA MARKETING ROI

Our distinctive feature is our ability to integrate all sources of data (sales, marketing, media, consumer analysis, etc.) with a personalized approach that can provide accurate insights, indications, and easy-to-implement solutions to improve business performance.

Our unique solution which combines ROI evaluation, optimization and consulting enables our clients to make better-informed decisions and increase their competitive edge.

A STRUCTURED WORKING PROCEDURE THAT TRANSFORMS SIMPLE NUMBERS INTO ADDED VALUE TO IMPROVE BUSINESS PERFORMANCE


Approach
Kickoff meeting to achieve a deep understanding of the client’s objectives and all the company specifics.

Data collection
all media and marketing activities and external factors (macroeconomic, fiscal, etc.) that impact sales.

Development of sophisticated econometric models
to measure the impact and elasticity of all of the external and marketing levers on response (sales, requests, website visits, App downloads, etc.)

Results and actions
presentations, optimizations and follow-up.

THE IMPORTANCE OF DATA

Our analyses are quantitative and integrate all of the relevant internal (business and marketing) as well as external (research institutes, promotion and communications agencies, digital analytics) data sources.

Through our consultancy, we help clients structure a process for analyzing and interpreting data which can be used for both advanced analyses and internal reports, and which can be easily and instantly implemented to improve business performance.

Utility