INDEPENDENT SPECIALISTS IN MEDIA MARKETING ROI
Our distinctive feature is our ability to integrate all sources of data (sales, marketing, media, consumer analysis, etc.) with a personalized approach that can provide accurate insights, indications, and easy-to-implement solutions to improve business performance.
Our unique solution which combines ROI evaluation, optimization and consulting enables our clients to make better-informed decisions and increase their competitive edge.
A STRUCTURED WORKING PROCEDURE THAT TRANSFORMS SIMPLE NUMBERS INTO ADDED VALUE TO IMPROVE BUSINESS PERFORMANCE
Kickoff meeting to achieve a deep understanding of the client’s objectives and all the company specifics.
all media and marketing activities and external factors (macroeconomic, fiscal, etc.) that impact sales.
Development of sophisticated econometric models
to measure the impact and elasticity of all of the external and marketing levers on response (sales, requests, website visits, App downloads, etc.)
Results and actions
presentations, optimizations and follow-up.
ADVANCED APPROACHES TO ANALYSIS AND FORECAST
We have developed new modeling automation and data science procedures that allow us to analyze marketing mix results much more efficiently than in the past.
More frequent updates – even monthly – guarantee client companies continuous monitoring of performance and an investment optimization system that generates a real competitive advantage.
All this is now possible thanks to the integration of new Bayesian regression algorithms able to incorporate, in our statistical systems, ROI “Prior” deriving from previous fundamental studies to maximize the strength of the estimates and the delivery speed.
The new methodologies developed by Core Analytics include Markov Chain sampling techniques; Monte Carlo simulations and various other machine learning algorithms adapted to our needs to ensure that our econometric models always deliver consistent results.
The marketing mix models, which work strategically across the entire On-Offline omnichannel, can also be integrated with Multi Touch Attribution (MTA) models to calibrate and analyze in more detail the results of digital performance activities.
All the results of the MMM-MTA models are the foundations on which to develop a “ What-if … ” simulation system able of simulating the business results achievable through different media mixes and with the same budget or useful for defining the resources necessary for the achievement of set sales goals.