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We run 2 studies having the aim to isolate the ROPO (research online, purchase offline) effect of the digital investment within a multimedia campaign. The model has proven to be very effective in isolating the whole digital contribution to sales.

We decided to work with Core Analytics based on our past positive experience in MMM with them, we knew they were able to provide very good analyses for complex industries.

This time we had the opportunity to develop a challenging project with one of our key Client in the financial sector.

Through multiple models we assessed direct and indirect effects of Media on more KPIs (demands and conversion), in order to understand how Offline and more specifically Digital investments are impacting our client’s business.

Core Analytics was able to provide high quality results and actionable outputs aligned with our standards.

We will definitely consider Core Analytics for future MMM projects in Italy.

Baptiste Tougeron

Ad Effectiveness Specialist, Southern Europe

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