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This econometric model measures the effects of marketing and media activities on different KPI identified along the CustomerJourney, from the first contact all the way through to the final sale.

CustomerJourneyModeling

June 29, 2017 10:11 am Published by

PortfolioModeling

June 29, 2017 10:09 am Published by

MarketingMixModeling

June 19, 2017 2:29 pm Published by