Data, analysis, optimization, action. Integrated solutions to optimize your media investments, improve business results, and increase ROI.Discover CoreDecisionCloud
MarketingMixModeling is the ultimate solution for analysis, attribution, measurement of the impact of sales drivers and ROI monitoring.Discover MarketingMixModeling
We work alongside our clients to determine the best solutions to increase market share, optimize investments, improve product assortment, and forecast the evolution of market scenarios.Discover our success stories
Analyze, decide, forecast, optimize. Our solutions come in an integrated platform providing all necessary decisional support for improving brand performance.Discover all our services
CoreAnalytics is the first independent Italian firm specialized in modeling and analytics, with more than 15 years of experience in econometrics analyses and optimizing marketing mix and media planning.
CoreDecisionCloud is our integrated platform of monitoring, analysis, attribution, forecast modeling tools. We help companies to increase their sales and market share by improving knowledge concerning the efficacy of their investments on all platforms, both on and off-line, and the ROI they generate.
Core Analytics: your strategic partner for ROI.
What is the ROI of Offline, Online, and BTL media? What is the right marketing mix for various products? What is the incremental contribution of in-store promotions? How many additional resources are required in order to reach the goal of a 10% increase in sales? Full Spectrum is the integrated platform capable of monitoring a brand’s entire commercial and marketing ecosystems.
What is the interaction between online and offline campaigns? Our models and analysis tools are capable of evaluating the response of TV and Radio ads (RunDirect®) on website traffic, or call centers, and can remodel marketing planning according to the results (PlanDirect®).
Was the chosen Media Mix effective and efficient? What was the impact of creativity? Were the prices for media purchasing the most profitable for your company? Our solutions cover all the areas upon which the success of communication is based.
How can a company determine the right product mix for the market and for a channel? What impact does a campaign have on a specific product or on the product line as a whole? Through the use of sophisticated econometric models, we can highlight all the direct and cross synergies generated by each marketing lever.
A European company, leader in online ticketing and travel packages, needed to launch its brand in Italy and grow rapidly in terms of awareness and sales through online and offline communication.Read More
A European company, leader in the sales of pet food, needed to analyze the elasticity of all marketing levers, across its range of more than 10 products, in order to optimize interactions and gain market share over its competitors.Read More
WHAT PEOPLE SAY ABOUT US
We worked with CoreAnalytics in order to optimize our media mix. Thanks to the quality of the work ...Read More
Andrea Consoli DAILIES® Marketing Specialist
We started working with Core Analytics to optimize our offline media planning evolving from a standard to a performance oriented approach...Read More
Tommaso Gera Acquisition and Growth Manager Italy
We decided to work with Core Analytics to understand how to better allocate the budget on our markets and on our ship lines, having extremely different targets among them.Read More
Fabio Sibilio Communications & Web Manager
We run 2 studies having the aim to isolate the ROPO (research online, purchase offline) effect of the digital investment within a multimedia campaign. The model has proven to be very effective in isolating the whole digital contribution to sales.Read More
Baptiste Tougeron Ad Effectiveness Specialist, Southern Europe
I had the opportunity to work both with Ramon and with Nevio as colleagues at and I experienced their outstanding expertise, and their passion, in marketing modeling.Read More
Norina Buscone Vice President Research
We see Core Analytics as trusted partners who help us make the right decisions with forward-thinking insights and a robust set of data...Read More
Elena Ianni Marketing Director Subito.it
We started working with Core Analytics a couple of years ago and we extended our collaboration on three different healthcare seasonal brands.Read More
Marcella Minotti Media & Digital Manager