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CoreMediaOptimizer

The tool that allows companies to compare the effects of different media planning options in order to find the most appropriate media mix.

Find the answers to these questions.

  • What is the best media mix for the next campaign?
  • What is the optimal level of investment on each media in order to avoid saturation?
  • What is the most effective weekly allocation in terms of GRP, weeks on/off air, seasonal pattern?
  • What is the difference among several planning alternatives: multi-media reach, sales, and budget? What is their impact on ROI?

COREMEDIAOPTIMIZER: THE TOOL FOR OVERCOMING MEDIA COMPLEXITY, SIMULATE POSSIBLE PLANNING ALTERNATIVES AND IDENTIFY THE MOST EFFICIENT MEDIA SOLUTIONS.

THE 2 MODULES OF COREMEDIAOPTIMIZER

1) Maximize the ROI of Media Mix

By considering the different degrees of efficacy and the media saturation curves, this tool can evaluate the impact on sales for every budget allocation and/or variation of cost per contact. This allow companies to constantly track their ROI results.

Media mix optimization

2) Optimize campaign planning

This easy-to-use tool allows companies to compare different options (such as phasing, campaign duration, hypothetical on/off air times, weekly pressures) so that they can determine the most efficient planning.

 

BENEFIT: USE A ROI-ORIENTED APPROACH TO SIMPLIFY THE DECISION-MAKING PROCESS WHEN SETTING AND ALLOCATING BUDGETS.

Performance Analytics

ANALYSIS OF MEDIA-MARKETING ACTIVITIES

Strategy Analytics

DECISIONAL SUPPORT FOR STRATEGY

Forecasting Analytics

FORECASTING TOOLS FOR MARKETING

Consultancy

IMPROVE BRAND PERFORMANCE

Utility