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GeoResponseAnalytics

The econometric analysis module which enables companies to evaluate the local impact on sales of their geolocalized communication activities and promotions, in comparison with other marketing activities performed on a nation-wide scale.

Find the answers to these questions.

  • What worked best among sampling, outdoor campaigns, and consumer activation initiatives?
  • Were the geomarketing activities successful?
  • What are the different levels of efficiency of local activities considering their costs of implementation?

GEORESPONSE ANALYTICS: AN EXHAUSTIVE AND DETAILED ANALYSIS AIMED AT OPTIMIZING RESULTS OF PROMOTIONAL CAMPAIGNS THROUGHOUT THE TERRITORY.

Methodical approach

Core Analytics utilizes an “A/B test” approach, based upon local data (city, province, etc., determined in accordance with the marketing plan) in order to specifically identify the results of local, as opposed to nation-wide, marketing activities.

The data is analyzed according to an econometric model capable of:

  • Isolating any exogenous variables such as promotions, contests, or other nation-wide communication activities;
  • Determine net value after accounting for seasonal and trend variations;
  • Perform tests of statistical significance to certify results.

Output

Results from analysis focused on geomarketing activities allow a company to evaluate:

  • Total incremental sales derived from local initiatives
  • The ROI per activity type (sampling, OOH, consumer activation) in order to determine which activities to invest in;
  • What the proper duration for activities is and what time periods are the most effective.

BENEFITS: OBTAIN CLEAR DATA AND INFORMATION IN ORDER TO OPTIMIZE THE POTENTIAL OF LOCAL ACTIVITIES AND STIMULATE SALES WHILE REDUCING WASTE, THANKS TO A FOCUSED STUDY OF THE AREAS OF INTEREST.

Strategy Analytics

DECISIONAL SUPPORT FOR STRATEGY

Forecasting Analytics

FORECASTING TOOLS FOR MARKETING

Utility