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MediaROIAnalytics

MediaROIAnalytics is the innovative business intelligence approach that allows companies to measure the efficacy of media investments and optimize new campaigns in three crucial areas of communication: strategy/planning, creativity, sales conditions for media buying.

Find the answers to these questions

  • Are the communication strategy, the media mix, and operational planning effective and have they enabled the company to reach its business objectives?
  • What was the impact of creativity?
  • How much did sales conditions and variations of CPG, CPM, CPC impact efficiency and ROI of various campaigns?

MEDIAROIANALYTICS IS THE ULTIMATE TOOL FOR ANY ROI-ORIENTED COMPANY AIMING AT UTILIZING ADVERTISING AS A KEY LEVER FOR GROWTH AND TO GENERATE BRAND EQUITY.

The 3 Modules of MediaROIAnalytics

1 Strategy&Planning

his analysis module enables companies to analyze, with a meticulously and integrated approach, the efficacy and ROI of Offline, Digital, Social, BTL media.

This module for analysis answers important questions regarding strategy and planning, such as:

  • What is the ROI of different offline media: TV, radio, print, OOH?
  • What is the ROI of online media? How well do performance media work? In particular: keywords, retargeting, GND as compared to middle-upper funnel activities such as videos, displays, social media?
  • What is the duration of effects derived from advertising? How much does advertising actually contribute over the short and long-term?
  • What is the best phasing in terms of on/off-air?
  • What are the optimal thresholds of GRP?
  • Flighting or media continuity?
  • What are the seasonal effects and how to allocate resources throughout the year?
  • How does productivity vary according to target affinity?
  • What impact does run time make on an advertisement’s success (30” vs. shorter 10/15”)?
  • How can the synergy between push and pull marketing be used most effectively?
  • What is the return on BTL, sponsorship, sampling, etc.?

STRATEGY&PLANNING: THE DEEP UNDERSTANDING OF THE IMPACT ON SALES OF EACH INDIVIDUAL CHANNEL AND THE INTEGRATION AMONG CHANNELS.

2 Creativity Impact

Through a sophisticated analytic approach, our econometric model allows marketers to deduct the different drivers of ROI in order to identify the specific impact of creativity.

To this end, we provide companies with solid, quantitative evidence and clear indicators so that they can properly manage crucial issues such as:

  • After having deducted every other media-related factor, is the current creativity effective?
  • Which copy to keep and which should be dismissed?
  • What is the impact of wear out due to excessive repetition of advertising?
  • Is new creativity required?
  • What impact does creativity have on awareness and image items?
  • Starting with the results from pre-tests on new copywriting, what ROI and what kinds of sales results can be expected for the upcoming campaign?
  • Is the designated budget sufficient or will a greater push be required to reach company objectives?

CREATIVITYIMPACT: A CONCRETE ANALYSIS OF THE IMPACT, EFFICACY, AND WEAR OUT OF CREATIVITY

3 Commercial conditions

The commercial conditions of sales for advertising space make a significant impact on media planning efficiency.

A campaign’s ROI will rise in direct proportion to the level of discount obtained during the buying phase.

Our independent analyses integrate budget, Cpg, Cpc, Cpm data as key elements for determining the correlation between ROI results and spending.

Proprietary tools and market research will allow companies to:

  • Optimize the media mix of campaigns and make truly informed decisions;
  • develop significant savings on Cost per GRP (CPG) and Cost per Mille (CPM) when purchasing advertising space.
  • Monitor and maximize each investment throughout the entire process, from the planning phase to meeting company objectives concerning communication, awareness, and business.

COMMERCIALCONDITIONS: OPTIMIZE SPENDING WHILE RESPECTING OBJECTIVES AND ROI.

BENEFITS: ANALYZE THE IMPACT ON SALES OF SINGLE COMPONENTS OF ADVERTISING CAMPAIGNS, BY ISOLATING THEM FROM OTHER MARKETING ACTIVITIES AND EXOGENOUS FACTORS SUCH AS COMPETITORS, SEASONS, AND CLIMATIC INFLUENCES.

Performance Analytics

ANALYSIS OF MEDIA-MARKETING ACTIVITIES

Strategy Analytics

DECISIONAL SUPPORT FOR STRATEGY

Forecasting Analytics

FORECASTING TOOLS FOR MARKETING

Consultancy

IMPROVE BRAND PERFORMANCE

Utility