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InstoreAnalytics

This econometrics-based module enables companies to gauge and optimize the management of their investments in promotional activities throughout all sales channels.

Find the answers to these questions.

  • What was the incremental contribution of the in-store promotions on sales, transactions or instore footfall, and which types of promotions were most effective and efficient?
  • What price elasticity is there and what is the reactivity to promotions?
  • How to plan tactic discounts while taking into consideration communication campaigns.

INSTORE ANALYTICS: THE IDEAL TOOL FOR COMPANIES TO OPTIMIZE THEIR STRATEGY AND PROMOTIONAL CALENDAR IN ORDER TO REACH BUSINESS OBJECTIVES.

Output

This econometric model analyzes all the variables of in-store marketing in order to evaluate:

  • The total incremental sales and all details regarding each type of activity (ex. Discounted price, display, coupons, loyalty card, etc.)
  • Average Uplift per distribution point;
  • Average efficacy of price-based sales promotions according to level of discount;
  • Variations in efficacy according to seasons and synergy with the communication plan.
  • The ROI of trade investments

BENEFITS: OPTIMIZE THE PROMOTIONAL MIX BASED UPON THE LEVELS OF EFFICACY DEMONSTRATED BY THE SEVERAL TRADE MARKETING ACTIVITIES.

Performance Analytics

ANALYSIS OF MEDIA-MARKETING ACTIVITIES

Strategy Analytics

DECISIONAL SUPPORT FOR STRATEGY

Forecasting Analytics

FORECASTING TOOLS FOR MARKETING

Consultancy

IMPROVE BRAND PERFORMANCE

Utility