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DigitalROIAnalytics

The econometric module for companies that resource exclusively to online marketing and branding activities.

Find the answers to these questions.

  • What impact do the planned digital channels have on sales?
  • What is the contribution of video campaigns?
  • What multiplying effect provides the synergy between several digital channels?
  • What is the actual impact of programmatic campaigns?
  • What is the impact of competitors’ actions?

DIGITALROIANALYTICS GOES BEYOND MERE LAST CLICK ATTRIBUTION BY PRECISELY MEASURING THE RESULTS OF EVERY ONLINE MARKETING OR COMMUNICATION ACTION, THEREBY SIGNIFICANTLY IMPROVING BUSINESS RESULTS.

Output: The True Impact of Online media

This analysis module utilizes an analytic approach to elaborate daily data per media, making it possible to work simultaneously on several response metrics: visits, leads, conversions, while also differentiating results per age group, geographic area, new user/repeater. This enables users to:

  • Separate the impact and ROI of individual activities such as display, social, paid search, retargeting; dem, and differentiating the short and long-term effects.
  • Evaluate the true value of video campaigns that are severely underestimated by last click attributions by quantifying the synergies with Search, Organic and Direct;
  • Evaluate the true efficiency of programmatic planning;
  • Deduct the effects that are exclusively media-related from promotional activities;
  • Take into account in-field trends, seasonal influences, competitors, etc

BENEFITS: OPTIMIZE DIGITAL PLANNING, BY IDENTIFYING RESULTS FROM CAMPAIGNS AND CHANNELS AND VALORIZING THE SYNERGIES BETWEEN VARIOUS ONLINE MEDIA. DIGITALROIANALYTICS ALSO ALLOWS COMPANIES TO EVALUATE THE TRUE IMPACT OF EACH INDIVIDUAL DIGITAL CHANNEL AND COMPARE THEM TO THE OVERALL MARKETING MIX.

Performance Analytics

ANALYSIS OF MEDIA-MARKETING ACTIVITIES

Strategy Analytics

DECISIONAL SUPPORT FOR STRATEGY

Forecasting Analytics

FORECASTING TOOLS FOR MARKETING

Consultancy

IMPROVE BRAND PERFORMANCE

Utility