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BrandFullPotential

The decisional support to estimate the brand’s state of health, under all aspects, and evaluate growth potential: a storytelling integrating all relevant tangible and intangible KPI influencing a brand.

SUPPORT FOR THE DECISION-MAKING PROCESS

The managerial decision-making process often extends beyond sales results or ROI to consider other information such as customer surveys or internal databases, surveys on the impact of communication, or funnel analyses. These complex activities are also a chance to discern and debate to find a common guideline across the different sources or recommendations that might initially appear contradictory.

BRANDFULLPOTENTIAL: THE DECISIONAL SUPPORT FOR EVALUATING BRAND HEALTH AND HELP COMPANIES TO USE ALL BUSINESS-ENHANCEMENT LEVERS TO THEIR FULL POTENTIAL.

BrandFullPotential integrates, within a single platform, both econometric analyses and the company’s quantitative-qualitative data obtained from other sources in order to evaluate the ROI.

BENEFITS: BRANDFULLPOTENTIAL ALLOWS TO INTEGRATE, IN A SINGLE PLATFORM, ALL INSIGHTS ON ROI WITH ANY QUANTITATIVE AND QUALITATIVE INFORMATION FROM OTHER CORPORATE MARKET RESEARCH.

Performance Analytics

ANALYSIS OF MEDIA-MARKETING ACTIVITIES

Strategy Analytics

DECISIONAL SUPPORT FOR STRATEGY

Forecasting Analytics

FORECASTING TOOLS FOR MARKETING

Consultancy

IMPROVE BRAND PERFORMANCE

Utility