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MediaFullPotential

Consulting support to maximize the impact of media planning throughout all stages of the strategic and operational processes through the evaluation of all variables.

Find the answers to these questions.

  • What is the reach of the current plan for single media and multimedia? Does it achieve the benchmark or is there margin for improvement?
  • Does the planning adequately cover the relevant socio-demographic segments?
  • Are there any target segments that have been left out that could be reached by using a different creativity or media-mix?
  • How can the company structure an accountable process for continuously monitoring and improving media planning and response KPIs?

MEDIAFULLPOTENTIAL: DYNAMIC AND MODULAR DECISION-MAKING SUPPORT TO INTEGRATE ALL RESEARCH AND SOURCES (EVEN REPORTS AND DATA FROM DIFFERENT COMPANY SILOS) IN A SINGLE, CONSISTENT PLATFORM.

Output

MediaFullPotential combines different analysis or forecasting modules to produce econometric models capable of providing strategic guidelines and operational planning indications so that companies can:

  • Optimize productivity of business KPI.
  • Maximize effective media coverage and target profile.
  • Purchase useful contacts / media spaces at the most efficient cost.

UNIQUE ADVANTAGES

MediaFullPotential provides a unique media planning approach:

  • Modular: it doesn’t require the initial activation of any measurement modules of the advertising returns on the brand. In fact, thanks to the benchmarks we’ve created (based upon data from numerous brands and markets) we can evaluate a company’s current planning right away and determine the margins of improvement for all variables contributing to returns.
  • Dynamic: it allows clients to manage the fluctuating conditions of media purchasing (such as the type of media, media owners, specific last-minute offers, and seasonal offerings).
  • Personalized: created specifically for each Client, according to their particular target, market situation, and commercial agreements with media owners.

BENEFIT: TRANSFORM TANGIBLE AND NON-TANGIBLE DATA, FROM VARIOUS DIFFERENT COMPANY ASSETS, INTO A COHERENT STORY THAT OFFERS A 360° VIEW OF THE BRAND’S OVERALL HEALTH AND POTENTIAL BUSINESS OPPORTUNITIES.

Performance Analytics

ANALYSIS OF MEDIA-MARKETING ACTIVITIES

Strategy Analytics

DECISIONAL SUPPORT FOR STRATEGY

Forecasting Analytics

FORECASTING TOOLS FOR MARKETING

Consultancy

IMPROVE BRAND PERFORMANCE

Utility